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Nike SB

Nike SB is a dominant force in skateboarding but it hasn’t always been the influential, trendsetting brand it is today. Nike’s initial efforts to sell to skate shops in ‘97 played a major role in how it approached entering the industry for a second time in 2002 when it introduced Nike SB to the world with the release of the Nike SB Dunk Low. The retooled version of the popular basketball silhouette featured a padded tongue, collar, and a Zoom Air insole. While the shoe was slow to catch on, it’s gone on to be one of Nike SB’s most popular styles thanks to a forgiving design that looks good in just about every colorway combination a designer can think of along with a slew of successful collaborations. The Dunk SB has seen over a hundred different colorways, many of which have been collaborations like the near riot inciting “Pigeon” Dunk.

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